Salesforce Stock (NYSE:CRM): Analysts’ Perspectives on Buy, Hold, or Sell

Dec 12, 2023 | Stock Analysis

Salesforce.com, Inc. (CRM) has been a subject of interest among Wall Street analysts, with various reports and ratings influencing investors’ decisions. The company’s performance, stock price, and future outlook are continually assessed, providing a dynamic picture of its investment potential. In this analysis, we will delve into the analysts’ views on whether to buy, hold, or sell Salesforce stock, drawing on recent data and expert opinions.

    Analyst Ratings Overview

    Salesforce has garnered attention with its recent stock performance, particularly after an impressive earnings beat that saw the stock gain approximately 14% (Business Insider). The company’s strong business momentum and robust cash flow position have made it an attractive stock for many analysts. As of the latest data, Salesforce has been assigned 20 Buy recommendations, eight Hold, and one Sell recommendation over the past five days. The average price target implies an upside potential of around 20% from the current level, indicating a generally optimistic view from the analyst community.

    Price Target and Stock Analysis

    The consensus price target for Salesforce is $254.46, with an upside/downside potential of 1.8%. This suggests a relatively modest expectation for stock price movement in the near term. However, some analysts have set a high price target of $300.00, while the low end sits at $153.00, reflecting a range of expectations (MarketBeat). The average twelve-month price prediction is $256.31, reinforcing a moderate but positive outlook for the stock.

    Brokerage Recommendation Trends

    The average brokerage recommendation (ABR) for Salesforce is currently 1.77 on a scale of 1 to 5, where 1 represents a Strong Buy and 5 a Strong Sell. This ABR has been calculated based on actual recommendations and suggests that analysts are leaning more towards the buy side of the spectrum (Yahoo Finance). Moreover, the stock has received a “Moderate Buy” rating with a rating score of 2.67, indicating a cautiously optimistic stance among analysts.

    Insider Activity and Ownership

    Recent reports indicate that some insiders have increased their stakes in Salesforce, with Summit X LLC raising its stake by 4.8% during the second quarter. This insider activity might be interpreted as a positive sign, as those with intimate knowledge of the company’s workings demonstrate confidence in its prospects (MarketBeat).

    Analyst Ratings and Predictions

    Within the last quarter, 31 analysts have provided ratings for Salesforce with an average price target of $233.42, which has increased by 6.15% over the past month (Business Insider). These ratings indicate a general consensus of holding to buying the stock, with the price target adjustment reflecting a slightly more bullish sentiment.

    Conclusion

    Based on the information gathered, Salesforce (NYSE:CRM) appears to be favorably viewed by Wall Street analysts. The consensus among the reports points towards a “Moderate Buy” recommendation. Analysts are optimistic about the stock’s future performance, albeit with a degree of caution, as reflected in the moderate upside potential and the range of price targets. The insider buying activity further supports the positive outlook on the company.

    Given the overall positive but cautious sentiment from analysts, the prudent approach for investors would be to consider Salesforce as a potential buy, particularly for those with a longer-term investment horizon who can weather short-term volatility. The strong earnings performance and solid business fundamentals support the case for Salesforce as a growth-oriented investment.

    However, it is important for investors to perform their due diligence, considering their risk tolerance and investment goals, before making any decisions. The range of analyst price targets also suggests that while optimism is present, there are varying degrees of confidence in Salesforce’s ability to reach the higher end of the price target spectrum.

    In conclusion, Salesforce stock currently holds a “Moderate Buy” status based on the collective analysis of Wall Street analysts. The company’s recent performance, coupled with a favorable market position, suggests that Salesforce remains an attractive option for investors seeking exposure to the cloud computing and CRM sectors.

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